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Cheerleaders perform a routine at the 10th annual Full Court Fest. Admission to the event is free for all ,and the first 300 students to enter the University Center receive a free t-shirt. Olive Garden will be served while supplies last.

‘Full Court Fest’ allows fans to get to know their teams

Gerard Borne, Staff Reporter • October 29, 2019

Before the women’s and men’s basketball seasons start, the university will host its 12th annual “Full Court Fest” on Wednesday. The purpose of the event is to let Lions fans get to know both...

“Flood the Field,” a promotion event for the Lady Lions softball game, is an athletics marketing classic. With events like these, the first students to arrive at the game get free pizza and a T-shirt. With proper advertising and promotions, athletics aims to engage with both fans and people who are not interested in sports.

Athletics advertise to fill home game stands

Maiah Woodring, Staff Reporter • April 9, 2019

Devising new or improved ways to get community members attending and supporting games falls under the authority of Athletics Marketing and Promotions. Even though “Strawberry Jam” and “Full Court...

The 11th annual Full Court Fest promoted the upcoming basketball season with games where fans took to the court.

Getting ready for the basketball season

Zachary Araki, A&E Editor • October 23, 2018

The men's and women's basketball teams looked to raise fan excitement leading to their season openers in November with the 11th annual "Full Court Fest." Both basketball teams took to the court in the...

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