The Official Student News Media of Southeastern Louisiana University

The Lion's Roar

The Official Student News Media of Southeastern Louisiana University

The Lion's Roar

The Official Student News Media of Southeastern Louisiana University

The Lion's Roar

“Flood the Field,” a promotion event for the Lady Lions softball game, is an athletics marketing classic. With events like these, the first students to arrive at the game get free pizza and a T-shirt. With proper advertising and promotions, athletics aims to engage with both fans and people who are not interested in sports.

Athletics advertise to fill home game stands

Maiah Woodring, Staff Reporter April 9, 2019

Devising new or improved ways to get community members attending and supporting games falls under the authority of Athletics Marketing and Promotions. Even though “Strawberry Jam” and “Full Court...

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