Use clothing to create a brand and be presentable


File Photo/The Lion's Roar

E.L.I.T.E. Women organize an annual Career Style Show in the fall semesters for members to show off appropriate attire for different occasions.

People often use their clothes as a way to express and present themselves in a unique way.

For some, fashion is a matter of convenience while others see it as an art form and make a living from fashion. E.L.I.T.E. Women, a women’s empowerment organization, promotes practicing fashion in the business world.

Chandler Green, president of E.L.I.T.E. Women, explained the organization’s connection with the fashion world.

“Business casual is required for our meetings,” shared Green. “I’ve been able to see what other women on campus wear to the meetings and get ideas from them. We have a best dressed each week, and she will say where she got each piece, if she was able to get it inexpensively because we’re all students trying to dress well.”

As a marketing major, most of Green’s classes are in Garrett Hall. She feels that she gets to observe more options as she is surrounded by other people who dress similarly.

Yazmyn Smith, faculty advisor for E.L.I.T.E. Women, shared how her clothes reflect who she is as a person.

“I have a very modest clothing selection, which reflects my upbringing and how I would hope people perceive me,” said Smith. “I may change specific pieces that can tell my mood or can let you know exactly where I am going that particular day. I have my days that I dress down, which may mean I wasn’t feeling it that day, but I still strive to be ‘presentable.’”

Green explained how what someone wears is important to who they want to represent themself as.

“I think your first impression is your last impression,” commented Green. “You make a first impression in the first seven seconds of seeing someone. If you look like who you want to be portrayed as, then you automatically look more prepared. It’s almost like a walking resume or brand of yourself. Dress for the job you want, not the job you have.”

Smith discussed the impact of first impressions.

“I do believe that one must consider their audience, but also add their own personality to their style,” explained Smith. “It shows current and future colleagues who you are. You want to present yourself positively and show that you mean business and command respect when you walk into the boardroom or meeting without saying a word. You want to show others that you are just as capable and just as intelligent. Unfortunately, you may not even get the chance to show how awesome you are based on perception and first impression.”

Aside from a business outlook on fashion, Green uses fashion to portray her inner feelings.

“In addition to business stuff, I feel like it’s a creative outlet,” stated Green. “I like to look the way I feel. If I look good, I feel good. It just shows who you are and is a creative outlet for everyone.”