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The Lion's Roar

Essentials for selling artwork

Crystal Rutherford, a 2013 alumna, puts her artwork on sale at “Hot August Night.” For her, sales require a presence both in person and online. Artists can find different options for pricing and selling their works.

Johnathan Zeringue, Staff Reporter

February 26, 2019

In order for an art business to prosper, pricing and creativity are skills to keep in mind. Numerous artists display their artwork to the public with the desire to promote and sell their pieces. Dr. Marc Settembrino, assistant professor of sociology, found his biggest struggle with selling his work...

How artists find an audience and get the word out

Dr. Marc Settembrino, assistant professor of sociology,  poses with his artwork. Through the Hammond Art Guild, Settembrino advertises his art to the community.

Johnathan Zeringue, Staff Reporter

February 19, 2019

Artists incorporate a variety of techniques to promote their work to the public. L’Oreal Willams, a freshman business administration major, discussed how social media has helped her promote her photography business, “L’Oreal Productions.” “I use a lot of social media to do promoting,” stat...

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